Despite anti-China sentiment, Xiaomi maintains top position in India, edges out Samsung and Vivo
Despite anti-China sentiment, Xiaomi maintains top position in India, edges out Samsung and Vivo

Of the top five smartphone manufacturers, four were Chinese. By shipping 13.5 million units in the third quarter of 2020 with a rise of 7 percent year-on-year, Xiaomi continues its more than three-year lead.

Research by the International Data Corporation ( IDC) found that, reflects the potential anti-China sentiment in the world, Chinese smartphone maker Xiaomi has beaten the likes of Vivo and Samsung to maintain the position of the country’s top smartphone vendor.

By shipping 13.5 million units in the third quarter, finishing September 2020 with a rise of 7 percent year-on-year, Xiaomi continues its more than three-year lead.

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It edged past Samsung, while in Q3 2020, with record shipments of 12.1 million units, the Korean company reported a solid YoY growth of 38 percent.

In the quarter ended September 2020, India received 54.3 million smartphone shipments, a 16.5 per cent overall increase from the 46.6 million devices delivered in Q3 2019.

The top five continued to be rounded out by Chinese smartphone makers. With shipments of 9 million units, Vivo was third, growing by 27 percent YoY in Q3 2020, with Realme growing 19 percent YoY to 8 million units in fourth, and OPPO hitting fifth place with 6.1 million shipments. From the same span the previous year, it also increased by 11 percent YoY.

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This is contrary to what was previously stated on October 30 by research firm Counterpoint, which showed that Samsung had dethroned Xiaomi and become India’s leading smartphone brand by shipments.

India is one of the three largest smartphone markets in the world and has seen growth during a time in which other countries such as China and the United States saw a decrease in YoY sales in Q3 2020.

The reopening of the country with less restrictions was further fuelled in July and August by pent-up demand and in September by channel stocking to meet the upcoming demand for the Diwali quarter, “the report said.”

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This healthy shipment growth in Q3 2020 is expected to continue through October and early November during the festival months, according to Navkender Singh, research director, Client Devices & IPDS, IDC India.

After many years of annual rise, IDC expects to exit 2020 with a low single-digit YoY decline after several years. All indications point to a complete easing of supply constraints not before early 2021, together with a normalisation of demand as economic recovery begins. The cell phone ecosystem must also resolve the migration inertia of the huge 2 G installed base to smartphones. This is imperative to see org.