Midea Inks Business Alliance with Mumbai City FC
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As part of its consulting services to the club, City Football Group brokered this partnership…

Midea has announced a global alliance with Mumbai City FC for home appliances and air-treatment businesses. Midea has become the official home appliances, white goods, heating ventilation, and air conditioning partner of the club as part of this association.

Midea will feature on the sleeve of the club’s first-team shirts for the 2020-21 season and will be clearly present at the Nagoa Village Panchayat Football Ground on matchdays and at the club’s training facility. Midea aims to increase its brand awareness and target audience with this collaboration.

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Midea is really serious about its global brand building,” said Brando Brandstaeter, head of global brands and communication, Midea Group’s international business division.” With the rise of football in India, it was a logical step to partner with Mumbai City to connect even more with our young passionate Indian consumers. Needless to say, seeing Ranbir Kapoor wearing the Midea branded Mumbai City shirt will help to show not only Mumbai’s people, but also the entire Indian subcontinent, our surprisingly friendly product range.

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Mumbai City FC is not only experienced and reliable, but also proudly hosts some of the most talented youth players in the country, which stands for youthful passion, energy and creativity,” said Sanjay Mahajan, Managing Director, Carrier Midea India.” These features have a close link with the Midea range of technologically advanced VRF air conditioning systems and residential and light commercial air conditioners made in India. As a long-term commitment to the Indian market, we see this partnership as an extension of the philosophy of the Midea brand to enhance consumer satisfaction through state-of-the-art products.

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